Brand Identity - Guidelines
ColdIQ
The concept positions the brand around the idea of an illuminated mind: intelligent, dynamic and constantly evolving.
The Challenge
The challenge was to develop a visual identity that could communicate intelligence, innovation and clarity while giving ColdIQ a more distinctive and cohesive brand expression.
The goal was to move beyond conventional visual references in the technology sector and create a concept that connected the brand's name with a recognisable visual idea.
The Approach
I developed the concept of light as a symbol of thought: an illuminated brain representing intelligence, creativity and a network of constant connections.
This idea became the foundation of the visual system. I designed a logo featuring a brain constructed from fine lines and luminous details, symbolising an active mind and the connections behind every idea.
